Tuesday, March 16, 2010
The Argument for Social Media in SharePoint
Many companies have chosen not to activate the social media features in SharePoint, and will continue to be a hardsell… unless strong arguments are made for its use.
Here’s the first salvo for the argument: The numbers presented in this five minute video by JESS3 are staggering. What it comes down to is this: If you aren’t going to allow your employees to use social media for sharing information, you will be losing an entire generation of employee knowledge whose main form of communication is through social media.
This is not to say that major corporations should open up their firewalls to Facebook, Twitter and LinkedIn, but to at least consider how the social media features built into SharePoint might be useful when sharing information.
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I personally think this video is better http://www.youtube.com/watch?v=jpEnFwiqdx8 .
Thanks Manish. I embedded the video in your comment. — Mark
As an international SharePoint consultant who has been involved with hundreds of SharePoint installations, I can certainly attest that the social media features of SharePoint are highly resisted in the corporate environment. I would say it is implemented in about 1 percent of all SharePoint enterprise production systems.
My friend Mayra and I were talking about this here:
http://www.facebook.com/photo.php?pid=5546007&id=674477068#!/notes/mayra-ruiz-ruiz-mcpherson-communications/looking-internally-to-discover-your-best-marketing-weapons-and-evangelists-good-/367763991265
just yesterday.
Corporate Enterprises have spent so long telling folks what NOT to do…why not create positive policies saying what CAN be said and embrace letting your employees just be themselves as they interact with the community.
We have about 200 of the Global 2000 on SharePoint Social — NewsGator’s SocialSites product. Combo of highly current consumer-like capabilities (think: activity streams, microblogging, iPhone, communities) with SP enterprise class platform has kept us very very busy last 24 months. Pipeline growing very fast, partiuclarly with launch of SP 2010. Happy to discuss!