Social Network Insights from Unconventional Graph Metrics

Social Graphs: The Art and the Insights

Suppose you need to find the influencers for your brand in a community, how would you go about doing this? What kind of data do you need, and where do you start?

Finally, you are now ready to embark on the journey of social media marketing.

Once you have constructed a social graph of relationships that have both content relevance and temporal relevance, applying SNA on this graph will give you influencers that you want.

Last time, I introduced a very simple model of influence and outlined the basic ingredients that are required for successful WOM influence. Today, I will focus on the influencers and show you how to find them.

Now that you know the basics of how social media influence works, it should not be difficult to diagnose the success or failure of a social media campaign, at least from a data analytics perspective.