Let’s get back to the playfulness of building community, of discovering solutions. Let’s create a playground that has enough space for everyone who wants to play, and large enough to hold anyone who wants to stand on the sidelines and watch.
What am I providing in my SharePoint site that will be so enticing, so useful, so exciting, that my potential audience HAS to use my site or they feel they are missing something. What is the incentive for them to use SharePoint?