Social Network Insights from Unconventional Graph Metrics

Social Graphs: The Art and the Insights

Suppose you need to find the influencers for your brand in a community, how would you go about doing this? What kind of data do you need, and where do you start?

Finally, you are now ready to embark on the journey of social media marketing.

I spent a half hour with Jeremy Epstein today, talking about building and cultivating an online community. Jeremy and I met last week at WPC and hit it off right away. We turned on the recorder so you can here the give-and-take between us as we discuss community development.

Once you have constructed a social graph of relationships that have both content relevance and temporal relevance, applying SNA on this graph will give you influencers that you want.

Last time, I introduced a very simple model of influence and outlined the basic ingredients that are required for successful WOM influence. Today, I will focus on the influencers and show you how to find them.

Now that you know the basics of how social media influence works, it should not be difficult to diagnose the success or failure of a social media campaign, at least from a data analytics perspective.

Many companies have chosen not to activate the social media features in SharePoint, and will continue to be a hardsell… unless strong arguements are made for its use.

Stephen Kim from the Microsoft Advertising Group has put together a video demo of a prototype SharePoint tool for monitoring social media input. This is a show-stopping application if it ever gets to market